16th July 2021
LUKE Sport have announced the signing of a multi-fight deal to become the official apparel partner of world-renowned heavyweight boxer Joe Joyce.
The Juggernaut will proudly display the LUKE Sport logo on his shorts and LUKE will provide Joyce with their premium LUKE Sport Performance range to be worn both in training and on fight nights.
Simon Poole, Managing Director of LUKE said, “We are delighted to welcome Joe to our growing stable of British stars. The team at LUKE are massive boxing fans and it’s a privilege to be able to work with such a superb fighter. Joe will be at the forefront of the launch of our new Performance Teamwear range, the collection is our first fully recycled collection. We are excited to join Joe and his team on their journey to the ultimate prize in boxing.”
Olympic silver medallist, Joyce is currently undefeated in 12 fights, with 11 wins coming by way of knockout. He is the current British, Commonwealth, WBC Silver, WBO International and European Heavyweight Champion.
Joe is excited to be working alongside such an iconic British menswear brand and was particularly impressed with the socially responsible angle of this new fully recycled sports collection. “I am excited to be working alongside such an iconic British menswear brand as LUKE. I was impressed with the socially responsible angle of their fully recycled sports collection, as well as the athletic quality of their apparel. I am delighted to be in partnership with them. The opportunity to be creating a fully recycled sports collection is the added extra that I was looking for in an apparel partner. I look forward to having LUKE in my corner at my future fights.”
Check out the range of LUKE PERFORMANCE here.